VWO Cookies Notice

Effective Date: Apr 03, 2023
Current Version: 1.0

The Cookies Notice explains how VWO uses cookies and similar technologies in the course of our business, including through our websites and application that link to this Cookies Notice, such as
https://vwo.com (Websites), https://app.vwo.com and https://pushcrew.com/admin (Services) or any mobile application owned, operated or controlled by us. It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookies Notice is and will be treated as part of our Term & Conditions and is automatically incorporated therein. Capitalized terms used and not otherwise defined in the Cookie Notice have the meanings given to those terms in our Privacy Policy.

In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

1. What are Cookies?

Cookies are small information files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to ( for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner or service provider (in this case, VWO) are called “first party cookies”. Cookies which are associated with a different domain other than the one you are visiting are called “third party cookies”. Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content, and analytics). The third parties that set these third-party cookies can recognize your computer, both when it visits the website or service in question and also when it visits certain other websites or services.

VWO uses similar cookies to track visitor information for those who become part of any campaigns. These cookies help to identify the variation a visitor has viewed, and make sure that the same variation is served to the visitor every time. In addition to ensuring consistency, cookies are also used to track goals completed by a visitor or determine if a visitor is part of a test.

VWO cookies are created when the visitors land on a website that has a VWO code installed on it. If VWO cookies already exist, then the missing cookies are created, and older cookies updated with new information.

Definition

In this Cookie Notice, unless the context otherwise requires, the following expressions have the following meaning:

Definition Descriptions
“Cookie”	means a small file consisting of letters and numbers that Our Website downloads to your computer or device.
“Web beacon”	means a small, transparent image file (usually only 1-pixel x 1-pixel in size) used for tracking visitor behavior and activity around Our Website.
“We/Us/Our”	means “VWO” which expression, unless repugnant to the context hereof.

2. Why do We Use Cookies?

We use first-party cookies (which are set by Website being visited) and third-party cookies (which are set by a server located outside the domain of a Website) for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “Strictly necessary” cookies. Some cookies enable us to count visits and traffic sources so we can measure and improve the performance of our Websites, and we refer to these as “Performance” cookies. Some cookies enable us to provide enhanced functionality and personalization on the Websites and Services and we refer to these as “Functional” cookies. Finally, some cookies enable us and our partners to serve targeted advertisements and we refer to these as “Targeting” cookies. The specific types of first and third-party cookies served through the Websites & Services and the purposes they perform are described in the table below.

More specifically, we use cookies and other tracking technologies for the following purposes:

• Assisting you in Delivering Optimized Digital Experiences
• Assisting in registration to our events, login, and your ability to provide feedback
• Analyzing your use of our products, services or applications
• Assisting with our promotional and marketing efforts. (including behavioral advertising)

3. What Cookies Do We Use?

Below we list the different types of cookies that may be used on the Websites and VWO Service. To the extent any Personal Information is collected through cookies, the Privacy Policy applies and complements this Cookies Notice. VWO uses Google Tag Manager to manage its cookies.

We use the following types of cookies on our Website and VWO Services, including:

Some cookies are associated with your account. Other cookies are not tied to your account but are set on a browser or device. You can see a list of these types of cookies at the bottom of this Cookies Notice.

Besides the cookies listed below, we, our service providers, and/or our third-party advertisers and analytics partners may also use other standard technologies, such as web beacons, web bugs, clear gifs, local storage objects (such as HTML5 and Flash) and scripts. This helps provides the functionality described in this statement.

3.2. VWO API Documentation (developers.vwo.com)

List of first-party cookies, their owners and purpose, made while using VWO developers section, on the subdomain, developers.vwo.com. Any cookie, whose purpose has not been identified by Us or is unknown to our current understanding, is classified together as “Unclassified Cookies”. Such cookies may or may not adhere to Our policy and We cannot take ownership of said cookies. However, We would periodically and  actively try to investigate them and categorize them in their respective cookie categories for the benefit of Our partners, customers and their end-users.

3.3. VWO App (app.vwo.com)

3.4. VWO Engage (pushcrew.com/admin)

List of first party cookies, their owners and purpose, made while using VWO Engage application, on the domain, .pushcrew.com.

3.5. VWO Support (help.vwo.com)

List of first-party cookies, their owners and purpose, made while using VWO knowledge base, on the subdomain, help.vwo.com.

3.6. wingify.com

List of first party cookies, their owners and purpose, made while using Wingify website, on the domain, .wingify.com.

3.7. Unclassified cookies

List of first party cookies, their owners and purpose, made while using VWO application, site, or any of the associated services on one of our owned domains. These cookies have, so far, not been classified into one of known buckets.

Any cookie, whose purpose has not been identified by Us or is unknown to our current understanding, is classified together as “Unclassified Cookies”. 

Such cookies may or may not adhere to Our policy and We cannot take ownership of said cookies. However, We would periodically and  actively try to investigate them and categorize them in their respective cookie categories for the benefit of Our users, partners and Customers.

4. Where can I find more about cookies served through VWO App/Services?

If you’re a Customer of VWO and/or use one of its optimization Services, we might use specific cookies as part of the VWO Experience Optimization Platform or our optimization Services. You can find more about such cookies here.

5. What About Other Tracking Technologies, like Web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Websites or opened an e-mail including these. This allows us, for example, to monitor the traffic patterns of visitors from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

6. How Do I Control Cookies?

You have the right to decide whether to accept or reject these cookies. You can exercise your cookie rights by setting your preferences in the Cookies Consent Manager. The Cookies Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookies Consent Manager can found in the notification banner on our Websites. Even if you choose to reject all cookies, ‘Strictly Necessary Cookies’ will still be used and if you want to opt-out of all cookies, you can clean your cache to get rid of them. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt-out of targeted advertising. If you would like to find out more information, please visit https://aboutads.info/choices or https://youronlinechoices.com

7. How Often Can This Cookie Notice Change and Update?

The content of this Notice is for general information and use only. These cookies are subject to change without notice, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

We may update this Cookie Notice from time to time, we encourage you to periodically review this page for the latest information on the Notice. If you have questions regarding this Cookies Policy, please contact our Data Protection Officer (DPO) by email at [email protected]

The date at the top of this Cookies Notice indicates when it was last updated.

8. Where Can I Get Further Information?

1. If you have any questions about our use of cookies or other technologies, please contact Us at [email protected] 
2. For more information about privacy, data protection, and our terms and conditions, please visit the following:
   • VWO Privacy Policy
   • VWO Terms and Conditions

9. FAQ

How Can You Control Your Cookies?

1. Internet browsers normally accept cookies by default. You can change these settings if you wish, however, please be aware that this is not generally a per-site setting and will prevent all websites from using cookies, not just Ours.  Please also be aware that by disabling cookies in your browser, you may impair the functionality of Our Website.
2. The links below provide instructions on how to control Cookies in all mainstream browsers:

• Google Chrome:
  https://support.google.com/chrome/answer/95647?hl=en-GB/
• Microsoft Internet Explorer:
  https://support.microsoft.com/en-us/kb/278835/
• Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
• Safari (macOS): https://support.apple.com/en-in/guide/safari/sfri11471/mac
• Safari (iOS): https://support.apple.com/en-gb/HT201265
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)