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VWO Insights - Web

See how your users interact with your website

Our powerful qualitative behavior analytics engine for the web helps you identify bottlenecks, friction, and opportunities in your website visitors' purchase journeys and user experience so that you can continuously evolve their web experience.

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all the capabilities of VWO Insights

Top companies rely on VWO's behavior analytics platform

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session recordings within VWO Insights

Step into visitors' shoes to understand the struggle

Experience your website through your user's eyes to get a detailed understanding of their experience. Narrow your user segment by rage clicks, app crashes, etc., to understand the struggle and why the user did not perform the action vital to you on a page. Configure and track customized events that are specific to your business.

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Visualize visitor behavior to improve your webpage

Understand visitor interactions on your website and compare them across devices. Figure out the elements that catch their attention the most, what frustrates them, and what distracts them on critical decision pages. Collect and see real-time behavioral data, analyze data using user attributes and preferred segments, log observations, and download and share reports with stakeholders.

Learn more about Heatmaps
heatmaps capability within VWO Insights
on-page surveys capability in VWO Insights

Capture the voice of visitors

Observing visitors tells you what’s happening but not why it is happening. You can understand visitor hesitation by asking them directly using generative AI-powered on-page surveys triggered at the right time in your user's journey. Analyze survey responses by customized segments. Ask follow-up questions using conditional branching logic to dive deep into your visitors' viewpoint.

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Know why visitors abandon forms to improve form-fill rates

Find out how visitors interact with your forms and what causes them to drop off with form analytics. You can also see which fields caused the most confusion, consumed the most time, or needed the most refills. You can watch recordings of visitors who did not submit the form or struggled with a field for a long time to understand what’s causing the confusion.

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form analytics capability in VWO Insights

Use funnels to figure out where visitors drop & why

Funnels help you uncover conversion leaks in your website lead funnel. Deep-dive into the reasons for visitor drop-off using heatmaps and recordings integrated with our funnel feature. With advanced segmentation capabilities, you can create complex segments and use bracketing logic to filter your funnel reports further and discover new visitor segments.

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funnels in VWO Insights

Experience VWO advantage beyond its powerful features

From robust data privacy to unobtrusive performance, from exceptional support to tailored optimization, VWO is your partner in enhancing user experience and optimization.

Gather insights while we secure your data

Our security-first approach honors your users’ right to data privacy and protection. Apart from being compliant with industry norms, we secure your data with enterprise-grade encryption, regular security audits, penetration testing, and data backups.

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Negligible performance impact

VWO’s asynchronous SmartCode, lightweight app SDKs, and geo-distributed servers ensure app or website performance.

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Best-in-class support

Prompt support for any query is one of the many reasons why we constantly hit the CSAT score of ~99%.

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Dedicated customer success manager

Scale your optimization efforts with a dedicated manager who is your constant companion from onboarding to success.

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On-demand consultation service

Get access to our in-house CRO specialists to help you define, design, and implement the right experience optimization strategy.

Drive your entire optimization program with VWO

Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.

Collaboratively build your optimization pipeline

Automatically collect all the observations made through VWO insights in a team-driven repository. Build a Kanban board workflow with observations to feed your testing and personalization campaings. Add team members without restrictions and run your optimization program like a breeze.

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Create and run data-backed experiments

Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.

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Personalize experiences for your visitors

Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.

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VWO Personalize

Proven to improve business metrics

Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.

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Our customers love VWO Insights!!

Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.

Jenny Hughes
Loef Kleinmeijer
Lee Preston


Live Website Teardown: How To Fuel More Experiments With Heatmap Data


Jon macdonald VWO Customer

Jon MacDonald

Founder and President, The Good

Vipul bansal from VWO

Vipul Bansal

Co-Marketing Manager, VWO

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Heatmap Analysis: Top 5 Pages To Focus Your Attention On!

Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of their website in an effective and efficient manner.

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Discover opportunities to improve your website and app conversions.

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All you Need to Know About Conversion Optimization Get the Guide