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Running Profit-Boosting Pricing Experiments

Duration - 40 minutes
Kritika Jalan

Kritika Jalan


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At the product evaluation stage, the pricing page holds unparalleled significance in shaping customers’ purchase decisions, especially in categories like SaaS, services and self-serving products.

Pricing page optimization can be a make-or-break moment for your business. However, achieving that balance is no easy feat, as even the slightest misstep can lead to substantial revenue losses and unfavourable sentiments that tarnish a company’s hard-earned reputation. 

So, where do you go from here? Our expert speaker, Kritika, has led numerous pricing projects that saw the light of day. Kritika’s wealth of experience includes identifying critical data points, selecting the right time frames, and navigating common pitfalls, all of which are crucial elements in optimizing your pricing page. She will use real-life examples to lead the presentation and provide an execution plan for running your next pricing page experiment.

Key Takeaways

  • How pricing can be used as a growth lever for a SaaS business.
  • Making data-driven decisions while designing pricing strategies, reduces the guesswork and uncertainty often accompanied by monetary decisions.
  • Effective Experimentation methods and nuances of a pricing experiment.

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