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Ask your visitors about their hesitations with
On-Page Surveys

On-page surveys help you discover a goldmine of insights on why your visitors are behaving a certain way. Simply ask the right questions and get them answered by your visitors.

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Top companies rely on VWO's behavior analytics platform

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Power up your website surveys with generative AI

Understand your customers’ voice better with VWO’s new AI assistant. Effortlessly create, and analyze on-page surveys to understand & improve user experience.

Worry about your goals, not survey questions

The AI will generate relevant, engaging questions based on your survey goals. Save time by choosing from a predefined goals list or type your own. Easily edit or regenerate these questions until you craft the perfect survey.

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Get survey results overview before digging deeper

Explore actionable suggestions and insightful summaries with AI-powered survey reports. Be it a tweak in your marketing strategy or feedback about the product - get crucial insights from survey responses to improve user experience.

an illustration of survey results overview

Talk to the right visitors

Build your pool of audience for on-page surveys by selecting your preferred set of visitors.

an illustration of predefined visitor segments

Predefined segments

Understand the views of a select group of visitors with each survey. To segment your visitors, choose from VWO’s 20 predefined visitor segments, including landing page URL, new versus returning visitors, browser, query parameter, and others.

an illustration of custom visitor segments

Custom visitor segments

Build your own advanced custom segments by using complex logic conditions.

Trigger on-page surveys at the right moment

Get real, contextually relevant answers by catching your visitors at the precise moment. You can choose from VWO’s 6 popular triggers or add your JavaScript code to trigger On-page Surveys.

Time Spent Icon

Time spent on page

Shows the survey after the visitor spends a specific amount of time on a page.

Click Icon

Click an element

Shows the survey after the visitor clicks a link or any element.

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Time spent in a session

Shows the survey after a visitor spends a specific amount of time in a session.

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Scroll depth

Shows the survey after a visitor scrolls a specific distance on a page.

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Exit intent

Shows the survey when a visitor is leaving the page.

Pages Icon

Pages in a session

Shows the survey after a visitor browses a specific number of pages in a single session.

Triggers Icon

Custom triggers

Shows surveys through custom JavaScript calls.

survey scroll dimensions icon


survey exit icon

Combine multiple triggers: Scroll depth > 80% + Exit Intent

Target people who are interested in what you offer but are about to leave.

Ask anything in your chosen format

Choose from VWO’s 8 predefined question types to construct the most appropriate question for your audience.

Text Icon

Single line text box

Expecting responses in a few words? Display your question with a single-line text box.

Checkbox Icon


Pick checkboxes for questions where visitors can select more than one response from a list.

Ratings Icon


Want to collect feedback from visitors as ratings? Use VWO’s 1-5 star ratings.

Multi-line Icon

Multiline text box

Choose multiline text boxes for all your open-ended questions for visitors to spill their hearts out.

Dropdown Icon


Let your visitors pick the most appropriate response from a drop-down list.

Net Promoter Score NPS Icon

*Net Promoter Score®

Find out how likely your visitors are to recommend your product or service to others.

Radio Button Icon

Radio button

Select this question type if you want to help visitors choose only one option from a list to indicate their responses.

Multi-select Icon

Multi-select list

With a multi-select list, you can display a list of multiple descriptive responses for visitors to choose from.

Email Icon

Record email addresses of visitors who respond

And if you find an interesting response, you can email the visitor to know more right there within VWO. You don't have to copy-paste the email or leave the platform at all.

* Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

View session recordings of respondents

If you want to dive deeper into why someone answered the survey the way they did, you can also view recordings of their session with just a click.

an illustration for viewing visitor session recordings in VWO Insights

Conditional branching for deeper insights

Want more details from someone who gives you a low NPS score? With conditional branching, you can ask different follow-up questions based on what your visitor answered.

an illustration to highlight conditional branching in on page surveys

Make sense of data

VWO survey reports make it easy to find actionable insights from your visitor responses.

Bar Chart Graph

Bar Charts

Visualize multiple choice answers with bar graphs.

NPS Score Icon

* Net Promoter Score®

Want to know how your visitors recommend your product or service? Get auto-calculated Net Promoter Score with on-page surveys.

Word Cloud

Word Cloud

See trends in text answers with word cloud.

Ratings Icon


See how well visitors rate you on your chosen parameters.

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Make it look like your own

On-page surveys are completely customizable to match your brand guide.

survey time spent icon

Multilingual Surveys

Easily create a survey in any language you want.

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Customizable CSS

Choose from a host of prebuilt themes in VWO or create your own custom theme to match your website.

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White Labeling

Add your company logo or custom branding to on-page surveys.

Add your unique touch at crucial points with Survey API

Trigger specific actions when your user sees, answers, or completes a survey. Possibilities are endless.

Prompt an action when someone views the survey

Trigger an action as soon as the user views the survey. For example, show a consent form before the survey begins or display a personalized welcome message to a visitor using available data.

Choose what happens once an answer is submitted

When a user submits an answer, push the survey response data to your CDP, or data warehouse, to give the sales team valuable insights that can help them close deals efficiently.

Trigger an action when the survey is completed

Define follow-up actions when your user completes the survey. Build your user’s next step by redirecting to a relevant page or sharing exciting insights about the survey itself.

And there’s a lot more to on-page surveys

Survey position

Show the survey in the lower left-hand or right-hand corner of your landing page. Pick the one that gets you the most responses.

Question vs. respondent view

In addition to viewing all responses for your survey questions, On-page surveys give you access to how individual respondents have answered different questions in a survey.

Add observations

Note down your insights from on-page surveys reports as observations. VWO will also save the exact state of the report where you create the observation.

Download and share

Download your on-page surveys results in the .csv format and share it with your team for deeper analysis.

Experience VWO advantage beyond its powerful features

From robust data privacy to unobtrusive performance, from exceptional support to tailored optimization, VWO is your partner in enhancing user experience and optimization.

Gather insights while we secure your data

Our security-first approach honors your users’ right to data privacy and protection. Apart from being compliant with industry norms, we secure your data with enterprise-grade encryption, regular security audits, penetration testing, and data backups.

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Negligible performance impact

VWO’s asynchronous SmartCode, lightweight app SDKs, and geo-distributed servers ensure app or website performance.

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Best-in-class support

Prompt support for any query is one of the many reasons why we constantly hit the CSAT score of ~99%.

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Dedicated customer success manager

Scale your optimization efforts with a dedicated manager who is your constant companion from onboarding to success.

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On-demand consultation service

Get access to our in-house CRO specialists to help you define, design, and implement the right experience optimization strategy.

Drive your entire optimization program with VWO

Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.

Collaboratively build your optimization pipeline

Automatically collect all the observations made through VWO insights in a team-driven repository. Build a Kanban board workflow with observations to feed your testing and personalization campaings. Add team members without restrictions and run your optimization program like a breeze.

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Create and run data-backed experiments

Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.

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Personalize experiences for your visitors

Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.

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Proven to improve business metrics

Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.

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Our customers love VWO Insights!!

Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.

Jenny Hughes
Loef Kleinmeijer
Lee Preston

Deliver great experiences. Grow faster, starting today.

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All you Need to Know About Conversion Optimization Get the Guide