Reducing Cart Abandonment

Lessons from conversion experiments on 300M+ shoppers

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Why you must read this eBook

When visitors arrive at the shopping cart page, various elements – from product choices to marketing strategies and research findings – converge. The measure of success here is achieving low cart abandonment rates.


Even minor tweaks can reduce losses that add up over time, while a well-executed strategy can chart a course for remarkable growth. The essential takeaway is understanding precisely what works best for your eCommerce store.


This ebook is designed to provide insights into your buyers’ sentiments, supported by a roadmap that simplifies the intricately woven paths your users follow on your website.

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Ilse Normington
For us, VWO is not just an A/B testing tool, but a comprehensive website utility tool.
Ilse Normington
UX and Web analyst, Eastpak

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All you Need to Know About Conversion Optimization Get the Guide