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How to Survive a Website Redesign Fail

31 October 2023 AM Eastern time
Duration - 40 minutes (Approx.)
Tracy Laranjo

Tracy Laranjo

Fractional Head of CRO & Experimentation

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If you’ve ever had a front-row seat to a website redesign disaster, you know the frustration it brings. Tracy has seen a few website redesigns go south in her eight years as a digital marketer for high-growth DTC brands, leading to months of damage control and millions in lost revenue. She’s here to ensure you don’t walk that same rocky path.

Join us as we break down website redesigns into three distinct phases: before, during, and after. Discover how to lay the groundwork for a successful redesign, smoothly navigate potential pitfalls during implementation, and fine-tune your post-launch optimization game plan.

Tracy will share real-world examples and handy communication scripts to help you champion risk management and make the redesign as painless as possible, no matter where you sit in your organization.

Key Takeaways

  • A Strategic Approach: Understand the crucial steps to take before, during, and after your next website redesign.
  • Risk Mitigation Strategies: Identify and mitigate risks associated with website redesigns to avoid costly mistakes.
  • Communication and Advocacy: Effectively communicate the importance of risk management and testing to decision-makers, even if you lack direct authority.

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