VWO emerged as the dominant player in the A/B testing landscape in G2’s Spring 2023 Report.
Discussing key advantages of each platform to elevate your optimization program
A quick comparison of platform capabilities to determine the best launchpad for your optimization journey.
Capabilities | Google Optimize | Optimize 360 | |
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Behavioral Insights | |||
Targeting and Personalization | |||
Project Management | |||
Customer Data Platform | |||
Robust Statistical Engine and Reporting |
You can explore all the above capabilities for free on VWO. Learn more about VWO's 30-day free trial.
Detailed feature comparison for you to choose the right A/B testing solution
Discover which platform offers a comprehensive set of features to support all aspects of your optimization needs.
Editor | Google Optimize | Optimize 360 | |
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Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc. |
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Save elements to library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse. |
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Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed. |
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AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website. |
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Widgets library Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the visual editor, without coding. |
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Test inside Shadow DOM Shadow DOM is a web API that can attach a hidden DOM to a DOM element. |
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Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT. |
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Code editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery. |
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Add / Edit elements Add new or edit UI elements to your webpage. |
Comparing features and benefits: Choose the right platform for your needs
Find here some factors you must take into account when choosing the right tool for your business.
Audience targeting
Optimize 360, the paid version, offers the ability to target experiments at Google Analytics users, whereas the free version of Google Optimize does not.
VWO provides a range of target options, such as Device type, Time spent on a page, Location, and GTM Data Layer, among others. What sets it apart, however, is the availability of pre-defined attributes and events that enable users to tailor custom segments that suit their needs.
Multivariate testing
Both Optimize and Optimize 360 enable users to perform multivariate testing, however, the number of combinations is limited to 16 for the free version and 36 for the paid version.
With VWO you can perform multivariate testing to identify the optimal combination of website elements by testing an unlimited number of combinations without any restrictions.
Experiment objectives
Optimize allows users to set up to 3 pre-configured objectives for any experiments. On the other hand, Optimize 360 offers up to 10 pre-configured objectives, but once experimentation starts, additional objectives are made available.
What are referred to as objectives in Optimize are called Goals in VWO. The key difference between the two is that with VWO, you can track as many as necessary for your campaign. Further, you can use Metrics, an advanced form of Goals, to use custom events and attributes to be tracked across campaigns.
Support and services
Optimize users who are on the free version can access customer support documentation, a self-service help center, and a community forum for assistance. On the other hand, Optimize 360 offers dedicated support and implementation services. However, both do not offer a live chat support option.
Along with offering on-demand implementation services at a full scale, VWO, also provides comprehensive training for easy onboarding and enablement. We provide 24x5 enterprise support at no additional charges.
Pricing and plans
Google Optimize is available free of cost, whereas Optimize 360 provides tailored pricing plans based on your testing needs and invoices on a monthly basis.
VWO offers a 30-day free trial, forever free testing and insights plans, and different pricing plans suiting your business needs.
Our customers back our stack too!
A vast majority of our customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in our customers' own words
GO sunsetting and the next steps
Google Optimize will be discontinued from September 30th, 2023. If you're a current Google Optimize or Optimize 360 user, there's good news. You can quickly migrate to VWO in just 30 seconds for uninterrupted and free testing for up to 50k monthly visitors. If your experimentation and personalization needs are more sophisticated, take VWO's all-inclusive trial for free with no commitment for 30 days.
Frequently Asked Questions
Optimize 360 is the paid version of Google Optimize and comes with upgraded features. For example, while you can run up to 16 combinations in multivariate testing in GO, the combination goes up to 36 for Optimize 360 users. Google Analytics Audience Targeting is available on Optimize 360 but not on the free version. Small and medium businesses that are just getting started with testing can benefit from using Google Optimize. But if you’re an enterprise business, you will need the advanced features of the paid version.
Yes. If you own a small or medium-sized business looking to scale its experimentation program to keep pace with business growth, you can upgrade to the paid version.
Having said that, when compared to VWO, Optimize 360 lacks capabilities like behavior analytics, server-side testing, and customer data platform. When you sign up for any of the VWO plans, you can get more features and capabilities by paying the right price, giving you more value for money.
Google Optimize offers almost the same features as Optimize 360, but the main difference is the bandwidth of those features increases for the paid version. You can try up to 16 combinations of multivariate testing when using Optimize, while the number of combinations goes up to 36 when you switch to Optimize 360. In the free version, you can run 5 simultaneous experiments, whereas the paid version allows you to run up to 100 simultaneous experiments. Finally, enterprise-level support and implementation services are only available for paid version users, and free version users can turn to the self-service help center and community forum for support and assistance.
Compare the features of Google Optimize and Optimize 360 and decide on the one that fits your needs. If you’re just starting to experiment, you can try the free version and move on to the paid version as and when your experiment needs scale.
Google Optimize is available for free and you can use it as long as you think it suits your experiment needs. You can switch to the paid version and enjoy advanced features when your experimentation program scales. However, please note that both Optimize and Optimize 360 will sunset on 30th September, 2023.
But if you choose VWO, you can enjoy a forever free testing plan which gives you more features and benefits than GO indefinitely. Check it out here.
When you upgrade to Google Optimize 360, you get extra features like Google Analytics Audience Targeting and Implementation services. You will also get increased bandwidth for other features like multivariate testing, simultaneous personalization and experimentation, among others.
However, as it’s due to sunset on 30th September 2023, choosing a more comprehensive tool like VWO is the need of the hour. Take a free trial and explore the platform!