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Demystifying A/B Testing to Run Successful Campaigns

Duration - 40 minutes
Heidi Pauer

Heidi Pauer

Lifecycle Marketing Strategist, Tinuiti

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Have you ever felt overwhelmed by complex ideas that obscure the clarity of your next steps? If so, this session will come as a sigh of relief. This webinar addresses intricate campaign steps that might escape notice but are crucial for the success of a program. If implemented successfully, you will see the reflections of these learnings in your campaign approach – gaining the ability to extract insights and build iterations on top of them for future campaign ROI.

Our experienced Tinuiti Lifecycle Marketing Strategist, Heidi Pauer, will expertly guide you through the process, ensuring actionable insights that are not only relevant now but also bring fruition to your business in the long run.

Key Takeways

  • Streamlined Testing Approach: Keep it simple! Set up your tests with a focus on clarity to extract valuable insights.
  • Enhanced Campaign Insights: Develop a testing plan that paves the way for valuable takeaways, empowering you to enhance your campaigns.
  • Iterative Testing: Embrace the power of multiple testing rounds! Run your tests across diverse campaigns and over several weeks to identify clear and impactful winners.

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