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Inside The Minds of European Online Shoppers: eCommerce 2023 Survey Report

Fast delivery is a bigger attraction to shoppers than discounts, survey finds.

We interviewed 400+ online shoppers across Europe to understand what users want from eCommerce stores in 2023.

We then distilled these results and converted them into actionable insights.

Our new study, "What Users Expect from Online Shops" gives brands a deep dive into the online buying preferences of European shoppers to understand what makes a Great eCommerce experience in 2023.

In this whitepaper, we will cover the psychology of users' expectations and the critical areas in which these expectations can be met, exceeded, or failed while shopping online.

What you'll uncover with this report:

  • UX 'Must-Haves', and 'No-Gos' across critical stages in the eCommerce customer journey
  • In-depth analysis of the ideal customer journey for the biggest e-commerce industries: Fashion, Electronics, Furniture, and Food.
  • 20+ experiment ideas to drive performance at every digital shelf touchpoint
  • Leading trends in eCommerce UX for 2023

Take a Sneak Peek:

Mentioned shipping costs higher than 8€ for fashion items as the reason for cart abandonment

Shoppers prefer to use Smartphones while browsing for their grocery shopping

Users prefer to buy their electronics and fashion only or mainly online

When it comes to digital customer experiences, the only way to stay ahead of the game is continuous testing and optimization.

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All you Need to Know About Conversion Optimization Get the Guide