Hailing from a humanities background, I stumbled into the world of products that scream innovation and into the world of marketing. I'm a Brand Marketer on the weekdays and on weekends, a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.
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Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And…
Shanaz Khan
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Shopify is one of the most widely used platforms to host eCommerce websites. Yet, there…
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In 2023, we’re looking at around 5.25 billion smartphone users worldwide, with a yearly increase…
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Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…
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One of the many questions that User Experience designers want to answer with considerable certainty…
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A cursory search for the term “WordPress Heatmap” or “benefits of using WordPress heatmaps” will…
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Before we dive into the fascinating nuances of eye tracking and its many applications, it…
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A heatmap dashboard is a report card-like central repository of all the data collection configurations…
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Google has expanded its operations into almost all facets of everyday life – search engine,…
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