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19 Must-Have Tools To Begin Your CRO Journey

19 Must-Have Tools To Begin Your CRO Journey

Conversion rate optimization (CRO) is incomplete without the right tools. To aid you in your…

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Astha Khandelwal

Astha Khandelwal

13 Min Read
How to Calculate AdWords Profitability for your SaaS Business

How to Calculate AdWords Profitability for your SaaS Business

Google Ads (formerly AdWords) is a core digital marketing channel for most businesses. But how…

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Mohita Nagpal

Mohita Nagpal

3 Min Read
A/B Testing for Big Wins – When You Should Do It & How You Should Do It

A/B Testing for Big Wins – When You Should Do It & How You Should Do It

Button colour tests. Font size tests. Headline tests. Run them all you want. But remember…

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Smriti Chawla

Smriti Chawla

7 Min Read
How to Calculate A/B Testing Sample Sizes?

How to Calculate A/B Testing Sample Sizes?

(This post is a scientific explanation of the optimal sample size for your tests to…

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Kees Schippers

Kees Schippers

14 Min Read
A/B Test Duration Calculator [Free Downloadable Excel]

A/B Test Duration Calculator [Free Downloadable Excel]

In a previous post, I provided a downloadable A/B testing significance calculator (in excel). In…

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Paras Chopra

Paras Chopra

3 Min Read
A/B Test Statistical Significance Calculator [Free Excel]

A/B Test Statistical Significance Calculator [Free Excel]

The statistics of A/B testing results can be confusing unless you know the exact formulas.…

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Paras Chopra

Paras Chopra

6 Min Read
What You Really Need To Know About The Mathematics Of A/B Split Testing

What You Really Need To Know About The Mathematics Of A/B Split Testing

Recently, I published an A/B split testing case study where an eCommerce store reduced the…

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Paras Chopra

Paras Chopra

5 Min Read

DOWNLOAD CONVERSION RATE OPTIMIZATION FREE E-BOOK

FREE CONVERSION RATE OPTIMIZATION KIT

All you Need to Know About Conversion Optimization Get the Guide