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A Guide to Digital Customer Engagement: Strategies, Examples & Trends

A Guide to Digital Customer Engagement: Strategies, Examples & Trends

Search, tap, pay, and your order is confirmed – in today’s fast-paced world, customers are…

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Ketan Pande

Ketan Pande

14 Min Read
6 B2B Content Ideas to Increase Conversions

6 B2B Content Ideas to Increase Conversions

Think about the products and services you are using to run your business. How did…

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Ketan Pande

Ketan Pande

11 Min Read
Experimentation Induces Learning: 5 Examples That Are Proof

Experimentation Induces Learning: 5 Examples That Are Proof

Have you ever played an outdoor sport?  If yes, then you will agree that training…

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Ketan Pande

Ketan Pande

10 Min Read
Why Is CRO a Value Center?

Why Is CRO a Value Center?

Consider an organization with an outbound sales team. Say this team regularly engages with potential…

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Ketan Pande

Ketan Pande

7 Min Read
Introducing Experimentation Loop

Introducing Experimentation Loop

Take a look at the history of technological progress. You can see that advanced technology…

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Ketan Pande

Ketan Pande

9 Min Read
What Do You Get With VWO’s Free Trial?

What Do You Get With VWO’s Free Trial?

“It’s a free trial, but…” Businesses don’t wish for users to have a hesitant conversation…

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Ketan Pande

Ketan Pande

12 Min Read
How Marketers Can Deal With Fleeting Attention Span

How Marketers Can Deal With Fleeting Attention Span

The average human attention span is a mere 8.25 seconds, which is surprisingly lower than…

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Ketan Pande

Ketan Pande

6 Min Read
Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Boost Your Website’s Performance: Best Practices in Optimization, Personalization, and Testing

Imagine a company that crafts and sells the world’s finest sneakers with the best available…

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Ketan Pande

Ketan Pande

12 Min Read
How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
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Shanaz Khan from VWO

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All you Need to Know About Conversion Optimization Get the Guide