Comments on: How to Build Trust in eCommerce in 2023? [Actionable Tips]

By: 6 Must-Test Elements of Your eCommerce Shop That Can Give Epic Wins

6 Must-Test Elements of Your eCommerce Shop That Can Give Epic Wins — Thu, 02 Jul 2015 13:42:39 +0000

[…] It’s important to test the various elements on your landing pages to find what works, not just what looks better. Adding a trust badge, for example, could make a huge impact. That’s what eCommerce site Bag Servant found when they switched out their Twitter followers widget with a trust badge. This tiny change resulted in a whopping 72.05% improvement in conversions for the brand. Here’s more on how to increase customers’ trust on your eCommerce website. […]

By: Sharan Suresh

Sharan Suresh — Tue, 23 Jun 2015 15:48:24 +0000

In reply to Kvasni?ka Jan.

Hi Kvasni?ka, that’s an excellent list! Number 8 is new to me. Do you mean the date on which the article was added to the display? If yes, it makes absolute sense. I’ll look out for this one the next time I’m on an eCommerce shop!

Super glad you liked it 🙂

By: Kvasni?ka Jan

Kvasni?ka Jan — Sat, 23 May 2015 20:49:44 +0000

Excellent article. I’ve done a lot of user testing and research, and in the Czech Republic for ecommerce work best:
1) Telephone number in header with days and time, when to call, for example “(mo-fri, 9-17hour)”
2) The real person wirh real photo (real one, not from photobank) who helps customer, phone and email
3) Active Livechat
4) Answers to Frequently Asked Questions regarding product selection
5) Photo of shop in footer with address
6) Presentations of real competitive advantage, for example vasecocky.cz
7) Definite delivery date and delivery methods on detail page
8) Date of articles, since it is seen activity on shop – more activity = more trust
9) And we use a lot of personalization methods.

Thnx again for article and sorry for my English 🙂

By: saranraj

saranraj — Thu, 21 May 2015 06:31:40 +0000

This is the place where most of the ecommerce lack in. As running an ecommerce website we must pretend to build more trust among users. So that it will help to sustain among the competitors.

By: Sharan Suresh

Sharan Suresh — Wed, 20 May 2015 21:11:26 +0000

In reply to Audio Bible.

Hi Rick,

I just checked out your website. It looks great, and the trust badges are very visible through the entire conversion funnel right from the homepage. There were a couple of things there I thought could help you convert visitors better.

For the product page: The Free Shipping and 60 day money back guarantee text under the ‘add to cart’ button don’t really stand out. It would be a good idea to make those text colors different so that they stand out from each other as well. Also, instead of the 60 day money back guarantee text there, you could try using the ‘money back guarantee’ badge that you’ve used on the checkout page. It’s just more prominent, and commands immediate attention. Could be a powerful motivator for people who are on the product page and still jittery about moving ahead.

Another test that I’d suggest: on the checkout page where credit card details are sought, try putting those fields in a box that would adequately separate the card fields from the rest of the page. These fields are more critical for a visitor because this is where they actually decide to part with money. Putting those inside a box tells the visitor that you understand this and have taken proper measures to keep their credit card details secure. You already have a bunch of trust badges right there, so it’s already looking great.

Good luck! Let us know how these tests fare for you.

Cheers,
Sharan

By: Marketing Day: Twitter Objective-Based Ads, Yelp Updates Business Owner App & Email Tips

Wed, 20 May 2015 21:01:05 +0000

[…] Role of Trust in eCommerce and Actionable Tips, vwo.com […]

By: Audio Bible

Audio Bible — Wed, 20 May 2015 19:57:04 +0000

What about putting the Norton Secure Seal under the Add to Cart image on the product pages? Along with a free shipping text and 60 day money back guarantee text?

By: Rick

Rick — Wed, 20 May 2015 19:42:24 +0000

I have the Norton Secure seal for my website.
I have it on my home page and in the shopping cart process, where else should I be putting it?

Should I be using on my product pages near the add to cart image also? are the any suggestions about that or tests?

By: Harekrishna Patel

Harekrishna Patel — Wed, 20 May 2015 13:43:08 +0000

Consumer trust in the eCommerce industry plays an important role. It’s hard to gain and easy to lose. Shoppers won’t buy your product if they don’t trust you.

@Sharan Suresh, You have shared really important factors to increase trust. I would like to add one more point.

Word of mouth customer testimonials is the most powerful channel to increase trust.