Comments on: A/B Testing Product Pricing? Here is How to Do It

By: Paul

Paul — Sat, 19 Jan 2019 02:45:03 +0000

Great Post. Thank you!

By: Laine Billy

Laine Billy — Sun, 24 Jun 2012 18:42:27 +0000

Greetings! Very helpful advice in this particular post! It is the little changes that make the largest changes. Thanks for sharing!

By: Daniel Gonzalez

Daniel Gonzalez — Fri, 18 May 2012 22:21:42 +0000

This is a great post! I’m going to try out some of the stuff here.

By: Coaxing out every possible dollar: a “Pricing Page” test you can launch today « I love split testing – VWO Blog

Wed, 02 May 2012 10:10:04 +0000

[…] Editor’s note: If you liked this article, you may also want to explore another article on price testing we had posted earlier: Stop guessing! Use A/B testing to determine ideal price for your product […]

By: A/B Testing your way into a great product launch

A/B Testing your way into a great product launch — Thu, 19 Apr 2012 08:28:25 +0000

[…] Everyone is scared to put a price on their launch page. They are worried it will scare people away from signing up. But if someone was scared away by knowing your product will cost money you’re going to have bigger problems. [Editor's note: read our previously published post Stop guessing! Use A/B testing to determine ideal price for your product] […]

By: Can I get that for $9.99, please? | ShiftFWD | Conversion Rate Optimization Consultancy

Thu, 17 Feb 2011 18:05:21 +0000

[…] about whether it’s illegal to do price testing on an exact same product or not. Here is the article I was sent. It states that it’s illegal, but we haven’t found specific laws against it. If […]

By: Paras Chopra

Paras Chopra — Sat, 29 Jan 2011 08:36:04 +0000

In reply to chad. @Chad: yes, that's precisely what we are going to test here. How sensitive is your target market to prices irrespective of how you value it.

By: chad

chad — Sat, 29 Jan 2011 02:40:58 +0000

In your third example both prices equated to $4 per gig of data. How do you conclude that you should charge $8 a gig just because more people paid $40. Isn’t it possible people just liked to buy in bulk?

By: Paras Chopra

Paras Chopra — Fri, 28 Jan 2011 15:08:14 +0000

In reply to Kim Biesbjerg.

@Kim: Yes, that’s right. Though you would need to see difference is statistical significance. Email me [email protected] if you need help in interpreting.