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Why is Mobile Optimization Important for Website Conversions?

Why is Mobile Optimization Important for Website Conversions?

With mobile phones now well outstripping desktop computers in sheer number as well as usage,…

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Sam O'Brien

Sam O'Brien

6 Min Read
What You Can Do To Reduce the Carbon Footprint of Your Website

What You Can Do To Reduce the Carbon Footprint of Your Website

Why is there a need for carbon-neutral websites?  Since the early 21st century, humans have…

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Gaurav Shukla

Gaurav Shukla

15+ Min Read
Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

Optimizing Your Site For Conversions: A Primer On WordPress A/B Testing

What is WordPress A/B testing? If your site is powered by WordPress, you need no…

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Shubhi Ahluwalia

Shubhi Ahluwalia

12 Min Read
Shopify Heatmaps: All You Need To Know

Shopify Heatmaps: All You Need To Know

Shopify is one of the most widely used platforms to host eCommerce websites. Yet, there…

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Shanaz Khan

Shanaz Khan

10 Min Read
What is Mouse Heatmap? Benefits, Tools, and Examples

What is Mouse Heatmap? Benefits, Tools, and Examples

Website heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…

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Shanaz Khan

Shanaz Khan

9 Min Read
How to Use VWO in Times of Uncertainty

How to Use VWO in Times of Uncertainty

We recently published our advice on what businesses should be optimizing during the COVID-19 pandemic.…

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Paras Chopra

Paras Chopra

7 Min Read
Website Copywriting: The Ka-Ching in your Conversion Rates

Website Copywriting: The Ka-Ching in your Conversion Rates

Website copywriting that sells sizzle AND steak is part art, part science. There is a…

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Astha Khandelwal

Astha Khandelwal

11 Min Read
Top 6 WordPress Heatmap Plugins for 2023 (Along with Features)

Top 6 WordPress Heatmap Plugins for 2023 (Along with Features)

A cursory search for the term “WordPress Heatmap” or “benefits of using WordPress heatmaps” will…

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Shanaz Khan

Shanaz Khan

8 Min Read
How Eye Tracking Can Help You With Website Optimization?

How Eye Tracking Can Help You With Website Optimization?

Eye tracking enables business owners and marketers to understand user interaction with their websites and…

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Nida Zehra

Nida Zehra

10 Min Read
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